Who Am I?
I’m Emily. A bit about me—I’m a storyteller, avid coffee drinker, lover of the outdoors and often abstain from using the Oxford comma. As one may presume, I love to write. I hail from a creative background with experience in photography, videography, editorial writing and social media work. Though currently, I work in a field dedicated to research — and I really enjoy it.
What Have I Accomplished Professionally?
Over the past six years I have worked in industry roles on both sides of the country, with specialized, applied experience in the fields of technology, real estate, interior design and agriculture.
As a media specialist I have provided professional creative services such as social media management, content creation, photography and video to several clients. I have interviewed greats such as Food Network queen, Paula Deen, and New York Times Best-Selling author Nikki Giovanni. I have worked in videography and social media for The New York Times, as a copy-writer and blogger for an award-winning tech start-up in Seattle, and as a content creator and social strategist for a Blacksburg-local digital marketing agency.
I graduated magna cum laude from Virginia Tech in 2017 with a B.A. in multimedia journalism and another in creative writing — six months ahead of schedule. While at Virginia Tech, I also conducted innovative undergraduate research at the R1 university with GoPro 360-degree video. I was lifestyles editor for the Collegiate Times newspaper, and wrote over 80 articles with one viral article that was shared over 180,000 times.
I am extremely proficient in Adobe Creative Cloud, especially Lightroom and Premiere Pro, and I have been certified by Hootsuite in social media marketing.
Where Am I Now?
My passion for people, storytelling and original, open-ended projects inspired me to return to academia and pursue my M.A. in strategic communication with a focus in media effects research. This is where I currently reside, nestled in the Blue Ridge Mountains of Blacksburg, Va. with an intended graduation time of May 2020. My graduate career has enabled me to pursue opportunities within collegiate teaching, public speaking and social science research.
Specifically, my areas of research focus on media effects, digital messaging and generational effects (i.e., Generation Z, millennials, Generation X, etc.). I see the value in learning why people respond the way they do to certain ideas, messages and media.
I observe, analyze and record the attitudinal and behavioral effects of media and technology, specifically within the realms of advertisements, social media messages and news content. I study the way messages impact how people think, and consequently, how people respond to varying messages, platforms and media outlets.